One of the most famous tea brands in the world, Lipton, presented a new logo design, which last time happened almost a decade ago. This is how the company decided to celebrate its 135-th anniversary. Indeed, the new logo looks progressive and fresh, while remaining very recognizable.
Before talking about the new Lipton logo, we want to remind you a little bit about the history of the visual identity of this international company. So, Lipton was founded in 1890 and the first logo of the brand remained unchanged until the 1970s. It was in 1972 that a new version of the legendary red banner with white lettering was introduced. Later, the company went through three more rather impressive redesigns, with the last one in 2014. Each time, the shape of the banner remained unchanged, but the style of the lettering changed significantly from the first version. Also, the shades of red and yellow periodically changed too.
So, what new things did Lipton show us in 2025? First of all, we should note at once that the shape of the banner has remained unchanged. However, the shade of red, in which it is colored, became deeper and received dark gradients to the sides. Behind the upper right corner of the main element there is now a three-dimensional image of a tea leaf, which looks very realistic.
However, the main changes have taken place with the text part. For the first time since 1972, the brand name written across the red banner is executed in uppercase. The new typeface look sleek and at the same simplex due to the softened ends of the bars and slightly curved angles, which add playfulness and dynamics to the inscription. Another small detail is the yellow “1890” tagline, written under the “LIPTON” wordmark, across the bottom part of the banner. It adds brightness to the composition, and at the same time shows the importance of the roots for the company and value of its heritage.
