Recently, we have been coming across more and more articles on the Internet about how useful various Quizzes and Puzzles are for developing memory, logic, and generally reducing the risk of Alzheimer’s disease. Let’s not argue, because this is really “fitness for brains”, from which you should expect nothing but benefits.
Daily mental exercise has been proven to cause physical changes in the brain, just as physical changes in the body. All you have to do is devote a few minutes a day to puzzles, memorization games, and word quizzes. Such as the Trivia Click Puzzle: Quiz Game.
So, what is a Quiz? A quiz is a kind of test, with a variety of tasks that help people to cheer up and turn on all their brain cells to answer the questions in an easy and unstressful way. Quizzes are a favorite pastime of people of completely different age groups. Both children and adults enjoy answering tricky questions. And recently, Quizzes have become a part of marketing strategies of many large companies. Why and what for? Let’s find out below.
Quiz in marketing is a tool for attracting the attention of the audience in a game form. Users are attracted by entertaining content, they are happy to answer the questions of tests and quizzes, without a lot of advertising and boring information. However, for brands, large and small, the main purpose of using Quizzes is not to entertain the audience, but to generate interest in the goods and services offered.
There is no doubt, that any online interactives, including Quizzes and polls, attract the attention of users, help keep them on the site, and increase the probability that they will want to interact with the company more actively. As a rule, this format of interaction increases the number of community subscribers in social networks, and positively affects the site’s position in search engine results.
People like to take fun quizzes and then share the results with their friends. Marketers have noticed this trend and have turned funny quizzes into a tool that brings in customers. Well, the audience gets the opportunity to have fun, do “mental exercises”, and also get acquainted with potentially interesting products and services offered by companies in such an unobtrusive form. And everyone wins!
