Invisalign Logo PNG
Invisalign is the name of clear aligners made by Align Technology, an American company founded by Zia Chishti and Kelsey Wirth in 1997. In addition to Invisalign, Align Technology is known for its brand of 3D digital scanners, iTero. The company is headquartered in Tempe, Arizona.
Meaning and history
The official history of Invisalign started in 1998, when the aligners were approved by the Food and Drug Administration. The product was introduced on the US market the following year. Initially, the professional community of orthodontic doctors didn’t support the product because its founders lacked credentials or expertise in the field. But the product became a success among consumers. In 2023, the company stated that Invisalign has assisted over 230,000 doctors. In 2025, the number of patients who used this system was over 18,9 million, according to the official website.
What is Invisalign?
The Invisalign system is a brand of clear aligners used to treat orthodontic patients. The aligners are manufactured by Align Technology, Inc.
1998 – 2017
The old Invisalign logo featured the brand name in a clean sans serif typeface. The letters were bold and perfectly legible but not too heavy.
2017 – present
According to Align Technology’s press release introducing the new logo of the parent company, the aim of the update was to “unify the Company’s product brands under one brand umbrella.” So, the Invisalign wordmark echoes that of the parent company. If you remove the lettering “invis” from the wordmark, you’ll be left with the parent company’s logo. The only difference is that the “i” has a blue dot on the Align Technology’s wordmark.
In addition to the brand name, the Invisalign logo features a flower emblem. There are eight petals in the flower, which is probably connected with the number of teeth we have (8*4=32). The shape of the petals might have been inspired by the iTero® intraoral scanner wand, and it is also vaguely reminiscent of teeth.
Font and Color
The original Invisalign logo featured a dark blue color. One reason for this choice could be that blue is the color of water, and thus has associations with cleanliness. This seems to close at least one of consumer pain points, given that the product stays in the patient’s mouth for a long time and is just bound to collect dirt and microscopic living organisms.
The typeface is simple, elegant, and at the same time functional. In a way, it can be seen as a promise to make a product that combines all these qualities.
