Office Depot Logo PNG
The retailer started with a standard set of office supplies, as well as copying and printing services. It later added furniture, technology products, and business services. From the very start, the company adopted a warehouse-style retail model, which allowed it to keep costs low and pass savings onto customers. As time passed, the company adapted to the changing consumer and business needs and withstood various challenges. It is notable that the company strongly supports sustainability initiatives since its products directly relate to recycling and sustainable solutions.
Meaning and History
Office Depot was founded in 1986 in Florida by employees of an office supply company. Just two years later, it went public and began conquering the market. By the end of 1990, the company had over 170 stores in 27 states. After purchasing Office Club Inc. in 1991, it became the largest office supplies retailer in the country. Next year, its first international location in Canada was opened. In the following years, it expanded to Europe, entered the Australian and Japanese markets, and opened distribution centers in Eastern European countries. After merging with Viking Office Products in 1998, Office Depot became the world’s largest seller of office supplies and related services. This success was also marked by the entrance to the e-commerce market. In 2013, it merged with OfficeMax, another major office supplies retailer.
What is Office Depot?
Office Depot is a supplier of office supplies, as well as office equipment, computers, software, and office furniture. In addition, its stores provide a variety of business services, including printing, copying, and tech support. Despite strong competition (Amazon and Walmart), it remains a significant player in the office supplies industry.
1986 – 2002
The company chose a red color palette from the very start of its existence. It used a rounded, serif font to print the name with the two words stacked one on top of the other. The top line had only the first letter capitalized, while the second line was done in all caps. This created an interesting and unique brand image. Right under the name, it had a slogan, “Taking Care of Business”, printed in a smaller, italicized font of a black color. All the inscriptions are italicized. This perfectly matched the rapid growth of the company.
2002 – Today
In this version, the name is printed in one line and is no longer italicized. It also features a darker, deeper shade of red.The company went for a stylish font with clean strokes, bracketed serifs, and straight terminals.It gave it a modern and strong appearance. As for the tagline, it is done using a finer, cursive, italicized font. It appeared as if the brand signed its promise to serve businesses. Meanwhile, the rounded strokes give it a friendly feel.
2013 – 2017
When two companies merged, it was decided to keep both logos. Thus, instead of a black tagline, the logo now had “OfficeMax” printed in black on a second line. It featured a contrasting rounded font of approximately the same size as the top line. Such a logo combination showed that the company not only offers a greater variety but also that it successfully combines reliability and efficiency with great customer service and flexibility.
2017 – Today
No major changes were done this time. To create a cohesive brand, the black color was replaced by matching red. The overall design is simple and recognizable.
Font and Color
The font for the top line is clean and modern. It resembles a strong, bracketed serif font with wide characters called Polyphonic Wide Bold font. The bottom line uses a font with rounded terminals. It looks like ITC American Typewriter Bold font.
The signature color of the chain is red. The company used a bright shade of it as well as a deeper wine red. This color not only caught the attention but also showed that it is a powerful leader. The black color, which was used until 2017, served as a secondary, neutral color.
