Little Caesars Logo PNG
Little Caesars, one of the leading pizza-specialized fast-food chains in the United States, was established in the 1950s in Michigan, and today has more than five thousand locations in 27 countries across the globe, most part of which work on a franchise base. In 2019 the company was ranked the third in the list of the largest pizza chains in America.
Meaning and history
The Little Caesars first restaurant was opened in Detroit, Michigan, in 1959, by Miriana and Mike Ilitch, a couple, whose name is today used for the Ilitch Holdings, a huge and reputable company with thousands of fast-food spots across the globe.
Three years later, the Ilitch couple began selling franchises in the U.S., and by 1969 the company managed to go international because it was then that the first Little Caesars restaurant was opened in Canada.
The secret to the popularity of Little Caesars pizza has always been the unique dough recipe, to which you always want to return.
What is Little Caesars?
Little Caesars is a family-friendly chain of fast-food restaurants, started in 1959, and today known all over the globe for its super tasty pizza made of high-quality ingredients.
In terms of visual identity, the company has been loyal to the image, designed for it in 1971, when the “Little Caesars Pizza Treat” chain was renamed to “Little Caesars”. Since then the emblem of the brand was been only slightly modified, keeping its recognizability and style.
1959 – 1971
The very first logo for the company was designed in 1959 when the name of the chain was “Little Caesars Pizza Treat”. It was a simple rectangular banner with a two-leveled inscription on it. The top, “Little Caesars” line was set in an elegant cursive, while the bottom, “Pizza Treat”, — was in a bold uppercase sans-serif font.
1971 – 2000
After the rename of the company, which happened in 1971, the logo of the chain was also changed. The badge, introduced at the beginning of the 1970s, can still be seen in some of the chain’s locations. It was a roundel with a caricature of Caesar in an orange tunic, eating an orange slice of pizza. The roundel was placed above a bold title case inscription in black, with the name of the company executed in an elegant old-style typeface.
2000 – 2017
In 2000 the Little Caesars logo was modified. The roundel has changed its shape and moved to the left from the enlarged inscription. It was now a square with an arched top side, where only the upper part of Caesar’s figure was drawn. As for the lettering, its typeface was only slightly refined, getting a bit softer and bolder. The style and the color palette of the logo remained untouched.
2017 – Today
The redesign of 2017 has brought back the composition from 1971, placing the full figure of Caesar above the lettering, but the circular frame of the emblem was removed. As for the wordmark, it was rewritten as “Little Caesars Pizza”, using the same typeface as on the previous versions, but with the characters slightly narrowed.
Font and color
The bold yet elegant lettering from the Little Caesar logo is set in the title case of a smooth serif typeface, with rounded contours of the slightly narrowed characters. The closest fonts to the one, used in this insignia, are, probably, Waverly RR ExtraBold Condensed, or Sabre Medium, with some small modifications of the contours.
As for the color palette of Little Caesar visual identity, it is based on the combination of orange, black and white, which represents the strength, energy, and confidence of the globally-known company, and makes it look dynamic and strong.
