LDS Logo PNG
The Latter-Day Saints is a Christian denomination that has followers in over 150 countries around the world. Faith in the divinity of Jesus Christ is the basis of its teaching. They baptize the dead, “seal” marriages forever, and do not drink coffee or tea. They recognize two testimonies of Christ – the Bible and the Book of Mormon. They have living prophets and apostles, and temples are headed by presidents.
Meaning and History
The LDS church believes that due to a lack of apostolic authority, the original church split into many different movements. Back in 1820, a fourteen-year-old boy named Joseph Smith prayed for guidance in choosing which church he should join. He ended up bringing back the original church. It took him several years. The church was officially organized on April 6, 1830, in Fayette, New York. In 1844, Joseph Smith was murdered by individuals who opposed the teachings of this church. Nowadays, the majority of members (6 million) is in the United States, where the church was born. In Europe, there are around 500 thousand of them.
What is LDS?
The Latter-Day Saints is a Christian church that has a diverse community of people around the world. They share faith in God and His Son, Jesus Christ. There are 159 Latter-day Saints temples in the world.
1975 – 1995
This logo shows the early version of the LDS logo. It is fully textual, yet it looks distinctive. The designer played with font size, split the name between several lines, and indented each line differently. Such an approach keeps the viewers interested and does not let a long inscription look boring or ordinary. All the letters in the name are capitalized to show the significance of the organization for its members. The inscription is printed using a classic, serif font. It has a refined appearance thanks to the characters’ balanced proportions and subtle contrast in stroke thickness.
1996 – 2019
The logo acquired a more modern, cleaner appearance. The use of different character sizes allowed to make an accent on the middle line that says “Jesus Christ”. It showed that the church makes Him the center of their teachings. They continued to use a classic black color palette and a font with traditional serifs for the inscription. These elements showed that they follow their beliefs diligently and try to adhere to original Christian concepts. It is also interesting to note that some characters connect, while others stand along, just like in the previous version.
2019 – Today
This is the most detailed logo the church has had so far. It features a detailed drawing of Jesus standing with His hands open. This makes Him look friendly and likeable. The image is also meant to symbolize love, salvation, and divine guidance. The name is printed right underneath and split between three lines. It is separated from the image of Jesus by a thin white line. The whole logo is placed on a vertical arch that resembles a window. It is done in deep blue shades, which creates a feeling of trust and peace.
Font and Color
The original logo features an elegant serif font with classic, flowing lines and moderate contrast. It resembles the Baker Signet Std font. The following logos have a more refined, elegant serif font with a classic, sophisticated style. It resembles Neacademia Display font and Andron 2 English Corpus font.
The earlier logos feature a classic black color palette. It looks timeless, formal, and acceptable across various cultures. Relatively recently, the church switched to a combination of white and different shades of blue. These colors are associated with purity, perfection, trust, and peace, among other positive qualities.
