Citrix first started with remote access solutions for Windows-based applications. Now, it is a multinational software company that specializes in providing virtualization server technologies, apps, and desktop software, as well as cloud computing and networking solutions. All its products are aimed at helping users remotely access data and apps in an efficient and secure way.
Meaning and History
Founded by Ed Iacobucci, a former IBM engineer, Citrix Systems started its operation in 1989. Its first product was launched in the mid-1990s. Like any other successful company, Citrix grew and expanded. Besides its original product, WinFrame, the company expanded to include a leading platform (Citrix Presentation Server). As its products gained more popularity, the Citrix company acquired other companies to strengthen its position in the market. In 2005, for instance, it acquired NetScaler. It also developed new products, including XenServer (a virtualization platform) and Citrix XenDesktop (desktop virtualization).In 2022, Citrix was acquired by Vista Equity Partners, a private equity firm.
What is Citrix?
Citrix is a global technology company. Its products support remote work, cloud migration, virtualization, and security.Citrix is widely used by enterprises, healthcare providers, educational institutions, and government agencies.
1989 – 2020
The logo consists of only the name. This minimalistic design not only makes the logo look professional but also gives it a timeless look. It is printed using a strong, sans-serif font that has a geometric feel thanks to clean, straight strokes and an almost perfect circle that the “C” makes. All the letters are capitalized and closely spaced, which gives the logo a confident, impactful, and trustworthy look. Meanwhile, the inverted second “i” shows that the company thinks extraordinarily and can present innovative solutions.
2020 – Today
The new logo is done in a clean, modern sans-serif font. The rounded terminals show that the company provides user-friendly solutions and a smooth experience. Just like in the previous version, there are no decorative elements. The logo has a minimalist aesthetic thanks to clean, geometric lines and evenly spaced characters with a consistent stroke width.
Font and Color
There are many similar bold, sans-serif fonts with uniform stroke thickness to the one seen in the original logo. For instance, one can use Budmo Solid font, Poster font by Juan Miguel Castillo, or Crunold Regular font. Recently, the font was updated to a modern, rounded, sans-serif font similar to DyeLine Medium fontor Privity Regular by Unbranded Design Studio.
The black colorused in both logo versions gives the logo a professional and authoritative look. It creates an impression that the users receive a high-quality and innovative product. It is also a classic color choice, which allows the company logo to stay unchanged for decades and look relevant.