Hartford Insurance Logo PNG
With over two centuries of experience, Hartford Insurance is considered to be a reputable and trusted provider. It offers personal and commercial coverage in every state of the country. There are several types of insurance available, including business, home, RV, and auto insurance. A variety of discounts make it even more attractive and allow the company to keep and grow its customer base. Additionally, Hartford has investing and retirement solutions.
Meaning and History
The company was founded way back in 1810. Its name comes from the name of the city in Connecticut where it was first established. Originally, the company provided fire insurance and was known as “Hartford Fire Insurance Company.” As it gained a solid reputation, its services expanded to include life and casualty insurance. The company was also among the first to offer auto insurance. It was able to overcome many challenges to get to the top of the list of many ratings. It is worth noting that the organization contributed significantly to the development of the insurance sector in the country.
What is Hartford Insurance?
Renowned for its emphasis on consumer satisfaction, the Hartford Insurance Company offers customized policies and cutting-edge technology. It has established an excellent reputation for offering consistent, premium insurance products over its 200-year existence.
1810 – 1861
The company name, which was Hartford Fire Insurance Company at the time. The inscription features a vintage, serif font and the first letters slightly enlarged. The overall impression conveys a sense of tradition and stability.
1861 – 1867
The design doesn’t look like a logo, in the modern understanding of this concept, but rather like a detailed shot of a stag walking in the forest. There are a lot of objects in the picture. The main ones, apart from the stag, are the two bushes or bushy trees on either side. Together, they form a symmetric composition, with threes conjuring the ideas of support and protection.
1867 – 1875
From its early years, the company logo included an image of a majestic deer with nature in the background. In this version, it has a very realistic appearance and looks almost like a black and white photo.
1875 – 1886
The company stayed loyal to the overall creative approach: the stag is still depicted in great detail, and there are a lot of trees or bushes. The design was inspired by an 1851 painting by Sir Edwin Landseer called “The Monarch of the Glen.”
This time, there is at least an attempt at a more minimalistic design. The stag is definitely the central element, while all the other objects cannot be separated from one another and are more like just background. Also, the deer now occupies most of the space.
1886 – 1890
Eventually, the bushes almost disappeared, which resulted in a clearer, more straightforward, and contemporary design. The outline of the stag looks by far cleaner due to the contrast with the light background. However, the word “Hartford” is placed right over the antlers, so they overlap. This spoils legibility.
1890 – 1970
Without the word “Harford,” the antlers appear cleaner and more attractive. At least, you don’t have to make an effort in hope to discern their shape. The animal’s legs have been cut, which seems to steal much of his dynamic beauty.
1970 – 1995
This logo features a shortened name – ITT Hartford. The company continued to use the deer imagery, which is meant to represent strength and protection. It was placed to the right of the name, which created a balanced appearance. The bold, sans-serif inscription and the use of black color with white accents gave the logo a strong and formal feel.
1995 – 2013
The designer rearranged the logo to create a compact brand image. With the article and deer image on top line and “Hartford” on the bottom. The inscription features a classic serif font style with high contrast between thick and thin strokes. The serifs are sharp and pronounced, giving it a traditional and elegant appearance. The iconic deer icon was given a revamp with the addition of burgundy color and some texture on the body. Meanwhile, the grass at the bottom had a solid finish. The whole logo is aligned to the right, which is quite unusual.
2010
Among the updates seen in the anniversary logo, there is a very meaningful one – the modified position of the stag’s head. It is now facing to the right, which is a universal symbol of embracing the future.
2013 – 2025
The updated logo preserved the original logo elements but transformed it to have a modern vibe. The most notable change was the well-recognized deer. It is drawn looking forward, instead of to the side. This gave the logo a new meaning and showed that it moves forward without forgetting its roots. The deer image also acquired a blue horizon and smooth hill. The name is printed using a bold, sans-serif font. The characters are well-defined with a modern, clean style. The bottom of the logo has both sides aligned to create a square shape. Overall, the design is straightforward and authoritative.
2025 – Today
The modified logo was developed in collaboration with the agencies Pentagram and Solve. While unveiling the logo, the insurance company’s Chairman and CEO Christopher Swift mentioned “growth-and-innovation strategy” and the “Hartford’s strength, built on centuries of trust.”
The strength concept is partly implemented in the shape of the antlers, which are now thicker. The stag is still facing to the right (looking to the future), and this position is even more emphasized now. Eventually, the very fact that the design is still based on the 1851 painting, pays homage to the company’s heritage.
The updated palette is based on black as a symbol of stability, claret as a symbol of rich heritage, and fuchsia representing modernity. White and warm-gray are used for “clarity and balance.”
Font and Color
Until 1971, the logo featured a traditional serif font with a vintage vibe. It looks somewhat similar to Clayton Extended Bold font and MinisterStd-Bold font. Then, it switched to a bold, sans-serif font with clean, straight lines that flared slightly on the ends. It resembles Columbia Serial ExtraBold font. Since 1997, a classic serif font with high contrast and sharp serifs has been used. It resembles Archive Modern II font and Bodoni MT Book font. The logo introduced in 2009 features a modern, sans-serif font with strong, clean strokes similar to Rawson Pro Black font and Grosen Heavy font.
In the early years, the logo was done in black and white and had a classic, professional design. In 1997, the company added burgundy color, which was meant to symbolize strength, power, wealth, and sophistication.
