Most Famous Logos With a Square PNG
The geometry of a logo is no less important than its color scheme, style, and font. Sometimes we do not think about it, but it is the shape of any emblem that makes us trust the brand or doubt it. The choice of a geometric figure, on which a logo design is based, — is one of the most important factors in the success of the visual perception of the brand or company, so it should pay special attention. Today we will talk about logos made in one of the most popular geometric shapes, the square.
A square is a regular quadrilateral, all sides and angles of which are equal to each other. So even based on such a brief definition, we can conclude that the square is, first of all, a symbol of equality. Well, what other meanings this figure carries, we will talk about below.
So, the square is a geometric figure associated with flawlessness, perfection, and balance. And this shape also reflects the connection of four elements: either the four elements or the four sides of the world.
As for psychology, the square symbolizes honesty, straightforwardness, and sincerity, which is why companies that use logos in the form of a square immediately cause trust. Also, research has proven that right angles and equal sides of a square instantly attract attention.
The symbol of stability, rationality, and confidence, the square, can be seen in the emblems of companies working in completely different areas. Below we have collected two of you a selection of the most interesting, in our opinion, logos with squares. Let’s take a closer look at them.
2K
The 2K visual identity is executed in a minimalistic yet very strong style, with the extra-bold white inscription set in slanted sans-serif, placed diagonally against a plain square banner painted in a solid scarlet-red shade. The “2”, placed on the top level, has its tail merged with the vertical bar of the “K”, which is set under it and slightly shifted to the right.
American Express
On the logo of American Express a square makes up a background for the bold custom lettering, it is executed in a solid bright shade of blue, standing for reliability and trustworthiness, which perfectly supports the symbolism of a square as a shape. The blue background is crossed by a two-leveled uppercase lettering in a modern sans-serif typeface, with blue characters featuring a bold white outline.
Ansett Australia
The visual identity of Ansett Australia is composed of two elements — a square emblem in gradient blue and yellow shades, and a stable custom lettering written in the uppercase of a geometric sans-serif typeface with the first “A”s enlarged and having their horizontal bars removers the same “A” without a horizontal bar is depicted on a square emblem, where it is decorated by a solid white seven-pointed star.
Avon
The logo of the Avon cosmetic brand is also based on the shape of a square: the banner with equal angles and sides, painted in a smooth shade of red with pinkish and orangy hues, makes up a perfect background for a stylized uppercase lettering in a custom sans-serif typeface. The white lettering is written along the bottom side of the square, with the horizontal bar of the “A” playfully arched, adding a flirty mood to the strict and stable concept.
AXA
The AXA logo is composed of a sleek and sharp slanted lettering, set in white capitals of a custom font with flared ends of the bars, written with its characters overlapping along the bottom part of a solid blue square, and decorated by a thin red diagonal line, which starts above the top right bar of the “X” and finishes in the top right corner of the square banner.
Bild
For the Bild magazine, the square on the background of its logo is a symbol of professionalism, reputation, and trustworthiness. And the simple geometric fugue with its meanings here is supported by an intense shade of red, which adds up reliability and power to the qualities of the editorial. The solid red square boasts a bold title case lettering in white, executed by a strong but slightly narrowed geometric sans-serif typeface.
Bupa
The solid blue square, which makes up a background for the Bupa logo, looks fresh and vivid, showing the company as a confident and progressive one. The white lettering in the title case of an italicized traditional sans-serif typeface with full-shaped characters is written on the top part of the square, and accompanied by a white heart-line with peaks of different heights, which starts under the letter “P” and goes to the right edge of the blue banner.
Charles Schwab
On the Charles Schwab logo square is also used as the background element. Here it is painted in a light and pleasant shade of blue, which represents trustworthiness, energy, and vitality. The stable figure in a lively hue makes up a perfect basis for the two-leveled lettering written in white characters of two different styles: the lowercase cursive for the top line, and the elegant uppercase serif font with traditional contours of the characters for the bottom one.
DAZN
The logo of DAZN is executed in a super strong minimalistic style, with the use of a plain black-and-white color palette. The name of the company is written in capitals split into two levels, and enclosed into a square frame with contoured triangular cut-outs in the central points of the sidebars. The thickness of the lines in the sans-serif lettered and in the black outline of the composition is the same, which creates a very well-balanced image full of confidence and professionalism.
Deutsche Bank
The Deutsche Bank visual identity is very minimalistic, yet looks super strong and brutal. The badge is composed of just two geometric elements: a thick bright blue square frame, and a slash line set inside it and drawn in the same color and the same thickness, with straight cuts of the ends, which support the strict shape of the main element, the square.
Great Wolf Lodge
The Great Wolf Lodge company uses a square shape for the framing of its logo, which consists of a three-leveled lettering in a bold geometric serif typeface with sharp triangular serifs in the ends of the thick bars, and a dark-red wolf paw print replacing the “O” in the middle line. Both the inscription and the framing are drawn in a dark yet very pleasant shade of blue, which looks calm and evokes a sense of trust.
Home Depot
The solid orange square of the Home Depot logo is diagonally crossed by a super bold and massive white lettering written in a stencil serif typeface what the softened edges and angles of the bars, which balance the strictness and distinction of the main geometric shape of the badge. The contrast of orange and white adds a sense of friendliness and positive energy to the composition.
JW Org
The massive square, placed on the background of the JW Org logo is painted in a calm medium-dark shade of blue which looks super stable and relaxing. The square is overlapped by a white two-leveled lettering in a simple sans-serif typeface with traditional contours of the uppercase characters, which support the style, set by the color of the square and create a pleasant calming image, evoking a sense of trustworthiness and safety.
Lego
The iconic Lego logo is also based on a square shape. It is a solid red banner, set as the basis of the composition, outlined in thin black. The body of the badge boasts a bright and full-of-energy stylized lettering in white, yellow, and black, which is executed in a custom italicized rounded sans-serif typeface, balancing the straight bars and angles of the square by the super soft bubbly shapes of the uppercase characters.
Level
The color palette of the Level logo looks very refreshing and energetic, making the super simple geometry of the badge, based on solely a square shape and lettering under it, stylish and expensive. The large square with clean contours, set on top of the logo, is horizontally split into bright blue and grass-green halves, resembling a dialogue between the sky and the earth. The emblem is colonized by a strong and stable black lettering executed in the uppercase of a geometric sans-serif typeface.
LG
The iconic logo of the LG brand, a minimalistic face made of two uppercase letters and a solid white dot, is drawn in thin white lines against a solid red square. And here the geometric figure plays a very important role, stabilizing and strengthening the delicate white composition, and working as an eye-catcher due to its solidity and brightness.
LIFEWTR
One of the most minimalistic logos in this list is definitely the one from LIFEWTR. The badge is executed in the laconic black-and-white color palette and has a super simple yet powerful geometry: the main sharpener is a square, which is painted in solid black and placed on the background of the badge, having white uppercase lettering written across it in two lines.
Maxthon
On the logo of Maxthon, you can see not one, but two squares. The main, large one, is painted bright blue and stays on the background of the badge. Its bottom part has a stylized drawing of a cloud, set in a calmer and lighter shade of blue, and a heavy white lowercase “M” written in a custom geometric typeface with the middle vertical bar replaced by a solid white square.
Motel 6
The distinctive square shape of the Motel 6 visual identity is balanced by a smooth enlarged “6”, drawn in a solid shade of red and outlined in white. The digit takes the largest space on a blue square emblem and is accompanied by a delicate lowercase “Motel” lettering, written vertically along the top part of the left side of the square. The logo looks very friendly and welcoming, perfectly working on representing the essence of the brand.
MTS
The geometry of the main element of the MTS visual identity, a solid bright-red square, is supported by the three white sans-serif uppercase characters, which are placed in the two top and the right bottom corners of the badge. The minimalistic approach to design here is balanced by the cleanliness said the lines and the intensity of the color palette, which represent power, professionalism, and confidence.
New York Life
The soft blue square with rounded corners is the basis of the New York Life visual identity. It represents reliability, professionalism and transparency, which is enhanced by the elegant white lettering, written in the uppercase of a bold and modern serif typeface with some bars of the letters merging, and the contour of the sophisticated “R” having a small opening, which lets more airiness into the lettering part.
Nikon
The lively yellow square from the background of the Nikon logo looks super positive and bright, resembling a warm summer sun. And this image is supported by the diagonal lines in the gradient white and yellow hues, making up the main pattern of the badge. The composition is completed by a massive black lettering, executed in the title case of a slanted sans-serif typeface with traditional contours of the characters.
Ohio State University
The elegant white lettering with merged top bars in the “State” looks very delicate and tender, while the solid burgundy square, on which the inscription is set, stabilizes and strengthens it, adding a feeling of professionalism, safety and excellence. The combination of white and burgundy looks expensive and sophisticated, so does the style of the wordmark, while the clean stable square adds a touch of progressiveness and energy.
Orange
The simple white lettering in the lowercase of a modern sans-serif tolerance without any designer details is written along the bottom part of a solid orange square, and this is how the logo of the Orange Mobile company looks like. The simplicity of the concept, stability and confidence of the geometry and brightness and intensity of the color palette work here together in creating a perfect modern visual identity design.
Partidul Social Democrat
Partidul Social Democrat, widely known as simply PSD, has also chosen its logo to be drawn in the shape of a square. It is executed in an orangy-red shade, with a lot of white space. The main element of the badge the massive solid abbreviation in a modern geometric font is written inside a medium-weight square frame, and decorated by a tender and delicate emblem, depicting three contoured roses, which come out from the area above the top part of the “S”.
PewDiePie
The psychedelic PewDiePie logo, executed in a super contrasting and bright color palette, is very special and instantly recognizable. The solid black square here is decorated by thick and smooth wavy fuchsia-pink lines with slightly uneven contours, which makes them look hand-drawn. The badge has no other color accents or additional elements, leaving us enough space to imagine, dream, and guess.
Progressive Alliance of Socialists and Democrats
The square shape of the Progressive Alliance of Socialists and Democrats symbolized reliability, strength and determination, and its solid orange color represents active leadership, positive energy and power in achieving the goals stated. The solid orange square has a massive white “S&D” lettering written along its bottom part. The extra bold characters and a lightweight ampersand are set in white, a color of trust and transparency.
Pure Leaf
The strict black-and-white color palette of the Pure Leaf visual identity is balanced by the super elegant style of its serif typeface with small interesting details, and a strong stable geometry, since the main element of the badge is a solid black square. The logo looks very simple in terms of composition, yet has a lot of sophisticated style in each of its details.
Radius
The laconic Radius logo is all about brightness and simplicity. The solid red square, the main element of the brand’s visual identity, is drawn on a transparent background without any additional framing, and boasts a medium-weight uppercase lettering in an elegant sans-serif typeface with the flared bars of the characters, written in white along its bottom border.
Saturn
The logo of the Saturn company is executed in a powerful red; white and black color palette, and is based on a distinctive geometry full of stability and strength. The main element of the badge is a graphical emblem, where two wide orbits are drawn crossed in a solid red square icon. The emblem is accompanied by a large uppercase lettering in black, executed in a modern sans-serif tiered with the erased horizontal bar of the “A” and the merged contouring of the “U” and “R”.
SFR
The SFR logo is designed in a very laconic style, but with the use of a super powerful and bright color palette, composed of scarlet-red and white. The logo is based on a large solid red square banner with the small white “SFR” abbreviation written on its upper left corner in the medium-weight geometric sans-serif typeface with the straight cuts of the bars.
Sony SAB
The square of the Sone SAB logo is executed in sleek semi-transparent gradients and has corners rounded, which makes the emblem look unique and very progressive. The square icon is smoothly divided into two segments: the black on top, and the orange at the bottom. Both areas feature solid white lettering across them: the classy serif on black, and the massive modern sans-serif on the orange one.
Uniqlo
The visual identity of the Uniqlo fashion brand features two completely equal solid red squares, drawn close to each other, in a straight horizontal line. The left square features a white hieroglyphic lettering with the name of the company, while the right one — the Latin name, split into two levels of three characters each. The badge is bright, perfectly balanced, and memorable.
Wells Fargo
The medium-dark shade of red, used for the solid square, the basis of the Wells Fargo logo, is balance by a plain white of the elegant, yet bold lettering, written across the banner in two levels. The classy stable lettering stands for traditional approach to some aspects of the business, while the minimalistic geometry and an intense shade of its background represent progressiveness and fearless readiness to change.
Woolworths
The Woolworth logo is composed of two elements: a stylish geometric lettering in the uppercase of a bold modern sans-serif theater, and a laconic yet powerful emblem, with the enlarged white “W” in the font of the same style, placed in the center of a square banner painted in a dark shade of gray without any gradients. The badge looks confident and brutal, leaving no space for doubts.
ZoomInfo
The solid red square emblem from the visual identity of ZoomInfo features rounded angles, balanced by a white stylized capital “Z”, drawn in several straight lines, and the top right corner Decorated by an arrowhead pointing up-right. The juicy modern emblem is accompanied by a simple yet strong lowercase lettering, written in a modern sans-serif typeface, in black.
