Most Famous Logos With a Rhombus PNG
The geometric shape of logos affects our perception no less than the symbols, colors, and pictures on them. Thus, round logos evoke trust, and forms with angles show the strength of the company, its confidence, and its professionalism. Today we will take a closer look at the emblems of brands, which are based on such a geometric figure as a rhombus
A rhombus is a figure with four equal sides, but not with right angles, as in the square. And while a square is always the same degree of angle, in a rhombus this value can vary. So if the square is stability, the rhombus is mobility. However, both of these geometric figures from ancient times are associated with fertility and prosperity.
For example, in China and to this day, the rhombus is one of the eight main symbols of happiness. It means prosperity as an individual and the whole country and is also an emblem of victory. And the double rhombus is a protective magical amulet.
The rhombus also has its own meaning in different religions. For example, in Christianity, it symbolizes unity and harmony, as well as the idea of perfection and divinity; and in Islam, it symbolizes wealth and justice.
As far as visual identity design is concerned, the rhombus is used quite often, because its shape is symmetrical and perfectly balanced, which makes it a suitable symbol for expressing brand stability. The unique geometry of the rhombus looks elegant and sharp, associating it with strength, adaptability, and the desire to grow.
So, below we have collected for you the most interesting and colorful logos using diamond-shaped elements. And to what extent the designers manage to convey the meanings described in this article — you are to judge.
Binance
The graphical part of the Binance logo is drawn in a rhomboid shape, made of several segments, with the white separation lines creating an interesting pattern on a solid gold background. The sharp geometric emblem is accompanied by stable uppercase lettering with distinctive contours of sans-serif lettering, emphasizing the professional qualities of the company and its strength.
Blue Buffalo
The Blue Buffalo logo is designed as a rhomboid postal stamp, drawn in two shades of blue — the dark hue for the background and the light one for the framing and decorative elements. The contrasting outline of the stamp is made of small rhombuses, supporting the main shape. And the central area, where the white lettering and the light blue buffalo image are placed, is also outlined in a thin white rhomboid frame.
Boomerang
The minimalistic black-and-white Boomerang logo features a three-dimensional composition, where the solid black rhomboid plate makes up the top side of a figure, and the bold black rounded “Boomerang” wordmark in the uppercase — its sides. Even though all laments of the badge are set in flat shades and shapes, it looks voluminous and very interesting.
Borgward
The sleek rhomboid Borgward crest has its sides slightly arched and the angles softened, creating a tender and elegant emblem. The silver framing of the emblem is accompanied by the horizontal silver banner with the wordmark, separating the rhombus into two horizontal halves, which, in turn, are split into wed and white triangular segments.
Buffer
The graphical part of the Buffer logo is a stylized minimalistic representation of a file stack, drawn as three elements set one under another — the top one in the shape of a rhombus, and two bottom ones as arrowheads pointing down. The emblem is accompanied by lowercase lettering in a bold traditional sans-serif typeface, which balances the progressive laconicism of the graphical part and stabilizes the whole composition.
CIBC
The geometric element, which is an emblem of CIBC, is not actually a rhombus, if we see it as a flat figure, since it has six angles, but considering the shape is drawn in two shades of burgundy, we can see it as a three-dimensional rhomboid element, made of two wide ribbons and slightly turned, showing its right side. The emblem is placed on the right from a super simple and stable geometric sans-serif lettering in burgundy.
Clorox
The Clorox logo is bright and powerful not only because of the use of a super strong blue, red, and white color palette but also due to its massive and bold rhomboid shield, which is extended horizontally. The crest has its sides a bit arched and the corners softened, with the intense red framing decorated by thin yellow angular lines from the inside. The blue body of the logo is crossed by a fancy uppercase lettering in white sans-serif capitals.
Cub Scouts
The visual identity of Cub Scouts is executed in the shape of a rhombus, with a solid yellow background and a distinctive blue frame. The shade of the frame is supported by the tiny fleur-de-lys symbol the the bottom, a geometric uppercase lettering above it, and a blue-and-white wolf head drawing in the center. The rhomboid shape adds strength and brutality to quite a simple composition.
Disney Princess
The brutal solid black rhomboid banner from the Disney Princess logo is softened and lightened up by delicate and elegant yellow lettering, with the larger middle part executed in a sophisticated serif typeface. The wordmark is accompanied by the iconic Disney insignia in the same color and a fancy stylized crown on the very top of the rhombus.
Dow
Rhombus is one of the two elements of the Dow logo. Horizontally extended this geometrical figure is drawn in solid red and overlapped by a massive lettering, written in uppercase with the enlarged “D”. The thick straight bars of the characters are decorated by thin long serifs, which enhance the overall geometry of the badge, making it look more unique.
Dropbox
The Dropbox emblem depicts an open box, drawn in a cool geometric style with the use of five solid blue rhombuses, and one white one in the negative space of the top part of the composition. The blue graphical element is placed on the left from the simple yet strong and professional title case wordmark written in black characters of a modern sans-serif typeface, against a plain white background without any accents.
Dynamo Kyiv
The visual identity of the Dynamo Kyiv football club is based on a narrow vertically stretched rhombus, painted in a pleasant medium-dark shade of blue, with a thin white internal outline. The central part of the crest is decorated by a sleek and elegant cursive capital “D”, underlined by a minimalistic “Kyiv” lettering in small capitals of a geometric sans-serif typeface. The blue-and-white crest is complemented by two gold five-pointed stars, set above it.
Ethereum
The Ethereum logo looks somewhat from the future. Its minimalistic approach is based on the combination of two geometric shapes: a pyramid, placed with its peak on the front, hence we can see its rhomboid base, and a sharp triangular arrowhead, placed under the main element pointing down. Both parts of the emblem are executed in black and gray hues, making a super powerful and stylish image.
Gilera
The visual identity of Gilera brings us back to the Art Deco period with its powerful red and black color palette, arched distinctive lines, and, of course, a very special geometry. The main shape of the badge is an eight, made of two intertwined rings. However inside the black banner with a double white and black outline we can see a solid bloody red rhombus, stretched vertically. The white lettering is written across the central part of the logo, with its first and last characters merged with the white framing.
GOT7
The GOT7 logo is composed of two flat black elements, and each of them is full of stability and strength. The top part of the badge comprises a stylized rhomboid letter “G” with distinctive geometric lines and an open contour. The emblem is accompanied by a bold uppercase wordmark in a modern sans-serif typeface, with the thickness of the bars twice smaller than the thickness of the lines in the rhombus emblem.
Knipex
The intense eye-catching color palette of the Knipex visual identity, composed of red and white, is strengthened by the simple geometry, which is just a clan horizontally oriented rhombus and a stable yet super simple uppercase lettering in a modern sans-serif typeface. The cleanliness of the lines and the contrast of the colors make up a very professional and serious badge, which represents a reputable and reliable brand.
Lee Cooper
Another red and white logo in the list is the Lee Cooper one. The horizontally oriented rhombus is also a star of the composition here. But this time it is softened by bold handwritten cursive lettering with thick lines and the brush-like smooth shapes of the characters. And if the color palette and the style of the in front have been changed throughout the brand’s history, the rhombus has always stayed there.
McLaughlin
The McLaughlin visual identity is also based on a horizontally stretched rhombus, executed in a calm and fresh blue-and-white color palette. The internal geometry of the rhombus is quite complex: you can see a rectangle with the script “Buick” lettering inscribed into it diagonally and a wide white arched banner with the “McLaughlin” bold blue wordmark. An additional internal outline and two thick short strokes on the sides of the arched line make the image complete.
Mitsubishi
The iconic Mitsubishi diamond emblem is also made of the rhombuses. The geometric figures are painted in solid red, and placed in a trig Ular way, with their peaks touching each other in the very center of the diamond-like element. The plain red emblem is accompanied by stable two-leveled lettering, written in the uppercase of a modern medium-weight sans-serif lettering with straight cuts of the bars.
Orkin
The Orkin logo is based on a clean horizontally oriented rhombus banner in solid scarlet-red and heavy uppercase lettering in plain white written across it. The modern geometric font of the inscription suits the distinctive shape of the geometrical badge, adding strength and progressiveness to the image of the brand, while the color palette of the logo represents passion and warmth.
Renault Sport
The visual identity of the Renault Sport brand is based on the simple geometric emblem in solid yellow and a powerful sans-serif “R.S.” lettering in plain black. The emblem in the logo is composed of two extended yellow rhombuses, placed one above another with the peaks connected. Both the graphical and text parts are slightly slanted to the right, which creates a sense of motion and determination.
Renault
The modern interpretation of the iconic Renault logo, also known as the Diamond emblem, is super minimalistic and simple, and this is what makes it so special and recognizable. The image is drawn with just flat black lines, showing two intertwined rhombuses with erased areas where the figures are supposed to touch each other’s borders. It looks light and airy, yet at the same time super stable and full of excellence.
Rivian
The visual identity of Rivian, executed in a monochromatic color palette with no bright accents, compensated for the absence of intense shades by having quite an interesting (yet also minimalistic) emblem. It is a rhombus-like figure with slightly arched external borders, composed of four triangular brackets with softened corners and straight cuts of the bars’ ends. The external elements are placed pointing up and down, while the peaks of the internal ones are directed to the sides.
Rosenborg
The horizontally stretched rhombus from the Rosenborg visual identity looks sharp and masculine due to its sharp side corners and a strict black-and-white color palette with a white vertical stripe coming through the center of its black body. The geometrical crest is accompanied by the laconic “RBK” abbreviation, also in black and white, the “1917” datemark, set in the side corners of the rhombus, and two large golden five-pointed stars above the logo.
SSC
On the primary logo of SSC rhombus is not the main figure, but a significant element of its decor, since the background of the classy crest boasts a pattern made of blue and white rhombuses. The contrasting coat of arms is decorated by a solid red chevron with a thin white line on it, and a small golden deer head at the bottom of the shield, drawn against a solid blue segment.
Tabasco
The visual identity of the iconic Tabasco sauce also features a rhomboid shape but here it is just a lightweight red outline, with distinctive contours, setting up the frame from the whole composition. The internal part of the badge has a double circular outline with additional lettering, while the main wordmark is written horizontally through the whole logo, in dark green capitals of a simple geometric sans-serif typeface.
Togg
On the logo of the Togg company, the emblem features two rhombuses: the perfect white one in the center, and the large light-blue one, in which the first one is inscribed however, sometimes you only notice two sharp arrowheads in blue, placed back-to-back and pointing to opposite sides. The geometric emblem in a delightful and fresh color palette is accompanied by a plain black title case lettering in a lightweight sans-serif typeface.
UCLM
The solid red rhombus creates a perfect background for a mysterious and laconic UCLM logo. The geometric figure features an image made of several white lines, with two arches boasting different shapes of the top parts and a schematic human silhouette in the center. This badge is very interesting to look at and interpret in completely different ways. No lettering follows the graphical part here.
Umbro
The recognizable Umbro logo is designed in a classy and powerful black, red, and white color palette, and each of the three colors is used to create a rhombus: the emblem of the sports brand from Italy features a rhomboid shape with the solid red element in the center and a thick double outline in black and white. The emblem is accompanied by a lowercase wordmark, written in plain black in a modern geometric font with no extra details.
Vancouver Whitecaps
The visual identity of the Vancouver Whitecaps club contains the rhombuses: the front one with the lettering across it is placed on a background with two rhombuses of the same style and size, executed in a white and blue color palette where white and light blue thick lines are used for the outline and the navy shade — for the background.
Volotea
The Volotea logo is composed of a distinctive bold lettering in the uppercase of a modern sans-serif typeface and a cute geometric emblem, placed in the upper right corner of the composition and depicting a rhombus in a white and red color palette with a gingham pattern, where the central white element is set in plain blue, four corner ones — in solid red, and four more — in white decorated with thin red stripes.
