Alabama State Hornets Logo

Alabama State Hornets logoAlabama State Hornets Logo PNG

The logo of the athletic program representing the Alabama State University in Montgomery, Alabama, has remained virtually unchanged since 1999.

Meaning and history

Alabama State Hornets Logo history

Alabama State University, founded in Montgomery at the end of the 1860s as a public educational institution for black students, today is one of the largest and most reputable universities in its state, offering 47 degree programs, including 31 bachelor’s degrees, 11 master’s programs, two education programs, and three doctoral programs. Apart from that, the university pays a lot of attention to sports.

The athletic program of the university is called the Alabama Hornets (for women’s teams its “Lady Hornets”), today it consists of 16 men’s and women’s teams, which compete in the first division of the National Collegiate Athletic Association, and represent its university in such sport disciplines as Baseball, Basketball, Cross Country, Track and Field, and several more.

The most popular of all the Alabama State Hornets teams is the men’s Basketball one, which played its first season in 1934, and since then won four SIAC championships, five SWAC ones, and appeared in the NCAA tournaments seven times, as of 2025.

1972 – 1984

Alabama State Hornets Logo 1972

The visual identity of the athletic program from Alabama State University, designed in 1972, looked super funny and at the same time scary in its cartoonish execution. The only star of the badge was an evil hornet, drawn in its classic yellow and black color palette against a white background without any additional elements.

1984 – 2001

Alabama State Hornets Logo 1984

In 1984 the Alabama State Hornets logo was significantly redesigned. First of all, the color palette of the badge was reduced to just black-and-white. Secondly, the composition has grown to an emblem and a massive abbreviation at the bottom. Thirdly, the mascot of the program, the hornet, was redrawn in a more progressive and geometric way, resembling a mechanical creature with superpowers.

2001 – Today

Alabama State Hornets Logo

The primary Alabama State Hornets logo consists of the letters “ASU” and a hornet.

Taking into consideration the mere surface they occupy, the letters dominate the emblem. And yet, as they are just black, they seem to move somewhere to the background in comparison with the hornet, which is bright and has a pronounced 3D effect to it.

The hornet appears to be flying forward from between the two ends of the letter “U.” Its thin paws are clearly visible, as are its gray eyes. You can even make out the somewhat menacing expression of its muzzle on the Alabama State Hornets logo. The horizontal bar on the “A” has a sharp end “rhyming” with the shape of the insect’s body.

Football

The college football team, which was established in 1901, plays in the NCAA Division I Football Championship Subdivision. It plays its home games at the New ASU Stadium, which opened in November 2012

Basketball

The university has both men’s and women’s basketball teams competing in the Southwestern Athletic Conference. As of 2019, the head coach is Lewis Jackson, who has been occupying this post for the 14th season.

Colors

OLD GOLD
PANTONE: 117 C
HEX COLOR: #C99700;
RGB: (201, 151, 0)
CMYK: (6, 27, 100, 12)

BLACK
PANTONE: BLACK 6 C
HEX COLOR: #000000;
RGB: (0, 0, 0)
CMYK: (0, 0, 0, 100)

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