Atalanta Logo

Atalanta LogoAtalanta Logo PNG

Atalanta (full name Atalanta Bergamasca Calcio) is an Italian professional football club from Bergamo, which was established in 1907. Interestingly though, despite its quite a long history the club only reached its peak shape and got to play in the UEFA Champions League in 2019, more than a century after its foundation. However, it is still one of the most loved and popular football teams in its country.

Meaning and history

Atalanta Logo history

Atalanta Bergamasca Calcio, or simply Atalanta, was founded in the middle of October 1907, by a group of young men of Swiss and Italian origin, in the city of Bergamo, in the northern part of Italy. The early years of the team were marked by quite a calm and moderate success in regional and national leagues, without any loud wins. And for decades the club has always stayed “somewhere in the middle” of the competition rankings.

The more successful era for Atalanta started at the end of the 20th century and keeps lasting until today. The team from Bergamo started a pretty confident performance well in Serie A, the top tier of Italian football, and has been a regular participant in various significant European competitions. Throughout its longer-than-a-century history, Atalanta has won several important trophies and titles, including Coppa Italia.

As for the newest chapter in the Atalanta history, its most significant event was the establishment of the youth football academy, which today is considered one of the strongest in Italy, with lots of promising athletes coming out of it. But the focus of Atalanta is still on its main purpose, competing and winning. The club keeps improving its results and positions in Serie A and remains one of the most popular teams in its region.

What is Atalanta Bergamasca Calcio?
Atalanta Bergamasca Calcio is the full name of the professional football club from Italy, which is also known to have one of the strongest youth football academies in Europe. Established at the beginning of the 20th century, today the team competes in the Serie A, the top-tier football competition in its country.

1907 – 1919

Atalanta Bergamasca Calcio logo 1907

The club was established in Bergamo in 1907. In the earliest Atalanta logo, the black stripes were placed on the white background inside a shield shade. Next to the black stripes, there was a dark blue field, while the club’s name could be seen on the top.

1930 – 194?

Atalanta Logo 1930

The Atalanta logo from the 1930s featured a more laconic crest shape with an arched top part. It was still the same concept — with two vertical halves: the black-and-white on the left, and the solid blue on the right. The stylized axe was drawn in the center of the crest, making up a separation line. The lettering was set on top of the shield, in the uppercase of a medium-weight sans-serif typeface.

194? – 1963

Atalanta Logo 1940

After the redesign, the logo of the club was simplified even more, however, the original shape with the peak on top was brought back. The axe was gone from the composition, and the “Atalanta” wordmark was replaced by a black “AB” monogram in a stylized handwritten font. The badge stayed active until the beginning of the 1960s.

1963 – 197?

Atalanta Logo 1963
In the course of time, the club decided to opt for a logo featuring a running girl. It was inspired by the Greek myth of Atalanta, a virgin huntress, unwilling to marry anyone who couldn’t outrun her in a footrace.

197? – 1984

Atalanta Logo 1970s
The Atalanta logo, designed in the 1970s, featured a fancy yet simple crest with white as the main color and a thick black outline. The crest was vertically divided into two equal parts, the right one featured a blue and white striped pattern, while the right one in white had a stylized black contoured image of a woman on it. The “Atalanta” inscription was executed in thick black lines of a custom handwritten typeface, with its uppercase letters placed along the upper part of the crest.

1984 – 1993

Atalanta Logo 1984
The redesign of 1984 introduced a new badge for the team. It was a very elegant and contemporary circular logo with a light blue, almost gray background and a triple white, black, and yellow outline. The only element of the badge was a stylized portrait of a woman, placed in profile, facing left, and having her black hair waving to the right.

1993 – Today

Atalanta logo

The logo Atalanta adopted in 1993 also featured the legendary virgin runner. Now, there was only Atalanta’s head, while her hair formed the black stripes that have been an essential part of the club’s brand identity.

Colors

The three colors comprising the 1993 logo – blue, black, and white – have been used since the club started its history at the beginning of the previous century. However, the shade of blue hasn’t been the same. The original blue was dark, the 1960s logo featured a lighter and warmer shade, while the current emblem sports a bright shade of azure blue.

BLUE
PANTONE: PMS 660 C
HEX COLOR: #1E71B8;
RGB: (30 113 184)
CMYK: (86 53 1 0)

BLACK
HEX COLOR: #000000;
RGB: (0 0 0)
CMYK: (0 0 0 100)

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