DISH (Digital Sky Highway) Network Corporation provides satellite TV services along with TV content via the internet and installation and configuration of smart home devices, security systems, wireless networks, TVs, and home theaters, over-the-air antennas, etc. Dish has become the first U.S.TV provider to let its subscribers find and play YouTube videos on the company’s set-top box. Most of its income is received from operations in the United States, and less than 1% is generated in Canada and Mexico. Consistently ranked number one in the industry for customer service, Dish Network always outperforms the competition.
Meaning and History
Better known as Dish, the company was founded in 1980 as a subsidiary of the large EchoStar Corporation. The latter was founded by Charles Ergen, his wife, and a friend. The year 1995 was marked by the successful launch of the EchoStar I satellite, the first satellite of the EchoStar Corporation. For ordinary Americans, the Dish brand became known only in 1996, when EchoStar began using the Dish brand to deliver satellite TV to the general consumer. By August 1996 (just a few months later), Dish Network was already serving 100,000 customers. In 2008, Dish spun off from its parent company. However, Dish and EchoStar still have a strong partnership. In 2012, Dish Network made its first attempt to enter the mobile communications market. As fewer individuals have a TV subscription, the company has increased its mobile services, purchasing other operators. In 2020, for instance, it acquired the Sprint operator from Boost Mobile for $1.4 billion.
What is DISH Network?
DISH Network is one of the leading American TV providers and the owner of Dish TV and Sling TV services. DISH Network is also a mobile connection operator. It offers entertainment for the whole family with shows and channels for both kids and adults.
1996 – 1999
The original version has a bold design, which matches the character of its founder. The word “DISH” is written in large lowercase letters, followed by “Network” in all caps right underneath. Both lines have the same length, which creates a cohesive and balanced look. The letter “i” in “Dish” is stylized as TV signal waves with a TV dish serving as a base in the background. Both of these elements visually represent the company’s focus on satellite television services.
1999 – 2000
In 1999, the logo acquired a bolder look. There is significantly less stroke contrast. In addition, the dish and signal waves illustration also got thicker lines. The color palette and font choice, though, remained unchanged.
2000 – 2005
This version looks more contemporary thanks to cleaner, finer lines. The characters and the whole design appear shorter. It is also notable that the letter “d” has more weight at the bottom, rather than having the curve look symmetrical at the bottom and top. The color contrast is also more striking.
2005 – 2012
As the brand promoted “Better TV for All”, the logo has also been updated. The update is also meant to reflect innovation and show that the company does not stand still. The key difference is that there is no satellite line underneath the inscription. The end that went through the dot above the “i” has also been cut short and ended right before it. The changes did not touch the inscription. Despite the introduction of a new logo in 2012, the logo was still used in some instances, including a version without the bottom line that says “Network”.
2012 – 2019
As the company expanded its services, the satellite dish was removed completely. The word “Network” is also gone. A shorter, more cohesive logo looks modern, and thanks to the solid red color scheme, it has a strong and confident appearance. The design, though, stayed recognizable thanks to the use of the same font along with the stylized “i”.
2019 – Today
The overall new design is sleek and contemporary, showing the company’s focus on modern technology and entertainment services. The company introduced a new, sans-serif font with even stroke thickness. It kept the same color palette and a well-recognized “i” with signal waves.
Font and Color
Until 2012, the logo was always done in black and white. The red was meant to convey a sense of energy and excitement. It also provided a contrast for the black lettering. In 2012, the company switched to a solid red logo, which gave it a bold and daring appearance. The red also made the logo look eye-catching.
The original logo is done using a clean and serif font similar to Times New Roman. The inscription underwent slight modifications until 2019, when it was changed to Proxima Nova Bold or a similar font.