Centro Logo PNG
Centro Department Store, was established in Indonesia in 2003. The company has gone through at least four modifications over its history, it has always featured an eye-catching shade of red making the design easier to spot.
Meaning and history
Centro Department Store was a large retail company in Indonesia, founded in 2003, with its first location opened in The Plaza Semanggi Jakarta. It was a strategic choice of location, in the very center of the main business area of the city, and it worked just great. The company started gaining strength and progressing.
After the first successful years in the business center of Jakarta, PT Tozy Sentosa, the managing company of Centro, started opening go outlets in various cities across Indonesia. Throughout a decade of operations, Centro Shopping Malls were opened in Bali, Depok, Surabaya, Paragon, and other locations.
However, the beginning of the 2020th became a super hard period for the company and in 2021 PT Tozy Sentosa was declared bankrupt, so the Centro Shopping Mall chain ceased its operations.
2003 – 2011
One of the earlier logos featured the word “Centro” in white over the red background. The most distinctive part of the emblem was probably the spiral design made up of splashes. The light and vivid green created an unusual contrast with the red background.
In the primary logo, the splashes were grouped around the initial of the word “Centro.” There was also a secondary version, where an additional “c” was featured to the left of the writing “Centro.” In this version, the standalone “c” was the center of the splashes.
2011 – 2016
The red background disappeared. The spiral was colored red, while the number of its elements was reduced (there were now four splashes instead of the original six). The type grew bolder; the letters became larges, which resulted in a better-legible logo.
2016 – Today
The redesign of 2016 has simplified the Centro logo, keeping its bold sans-serif wordmark as the only element. After removing the graphical emblem, made of arched red strokes, the inscription was enlarged, yet both the shade of red and the style of the font were kept without any changes at all. This laconic badge looks more confident and professional, showing the company from its strongest side.
Font and Color
The heavy lowercase lettering from the primary Centro badge is set in a modern geometric sans-serif typeface with the extended contours of the characters and straight cuts of the lines. The closest fonts to the one, used in this insignia, are, probably, Neue Helvetica Pro 83 Extended Heavy, or Sequel 100 Wide 75, with the letter “O” modified.
As for the color palette of the Centro visual identity, it is based on a dark shade of gray, which looks very sleek and evokes a sense of stability, confidence and professionalism, showing the best sides of the company and the fundamentalist of its approach to business. The logo can also be seen in yellow, which is a color of energy and motion.
