Carolina Herrera Logo PNG
Carolina Herrera is a luxury fashion label, named after its founder and head designer. The brand is famous for its high-end elegant evening dresses and sleek accessories. Carolina Herrera’s outfits were seen on several First Ladies.
Meaning and history
Carolina Herrera is one of the main names in the high-fashion industry. The Venezuelan designer created an iconic fashion house, whose main values are elegance and luxury.
Old Logo
The very first logo of the Carolina Herrera fashion house featured a bold and elegant two-leveled inscription in a classy serif typeface which has its title case characters touching each other with the sharp elongated serifs. The lettering was executed in plain black and set against a transparent background without any framing or additional elements.
???? – 2017
After the first large redesign, the logo of the Carolina Herrera brand turned into a super confident and sleek composition, built in two levels. The upper line comprised an extended uppercase lettering in a fancy serif font with distinctive contours of the black characters, while the bottom line, “New York” was set in smaller capitals of the same font and style. This badge stayed in use by the company until 2017.
2017 – Today
The Carolina Herrera visual identity is a perfect reflection of the legendary brand. It is composed of a wordmark and a brand’s signifier.
The wordmark in all capital letters is executed in the most stylish font of the fashion industry — Didot. The same font is used by the Vogue magazine. It is a serif typeface with distinct and sophisticated lines. It is bold, strong and timeless.
Beyond the brand’s name, there is a “New York” tagline, written in the same font, but in a smaller size lettering.
The Carolina Herrera signifier is pretty simple, yet very recognizable. Just two letters, “C” and “H”, both capitals and written in the same serif typeface. The letter “C” is colored red, while the “H” is black.
The monochrome palette with one red detail is a reflection of passion and luxury. The brand features an extremely elegant logo, which evokes a sense of fashion expertise and finesse.
