Biba Logo PNG
Biba is an Indian fashion retail company, which was established in 1986. Today the brand operates mostly trough its online platform, offering a wide range of national clothing for women and girls with international delivery. The e-store also has an amazing jewelry collection for sale.
Meaning and history
Founded in 1988 by Meena Bindra, today BIBA has grown into one of the most popular and fancy clothing brands in India. Today, the company has over 150 branded stores and around 250 outlets in major multi-brand locations across the country, and it all started with a small atelier in Meena’s home in New Delhi, which she opened with a small business loan. So BIBA is a success story of a bold woman confident in her abilities.
BIBA manufactures traditional Indian clothing but adds elements of contemporary fashion to it, which is why the brand is so popular. All collections of the brand are different in the factories of the company, which positively affects the quality of clothes. BIBA tops, kurtas, and dresses are mainly sewn from a hundred percent cotton, the most comfortable natural material for Indian climatic conditions.
1988 – 2015
The original BIBA logo, designed in 1988, featured quite a simple concept, based on just the lettering written across a plain white background without any additions. The wordmark was set in the uppercase of a custom serif the face with interesting contours of the “B”s and the “A”, resembling classy ancient manuscripts. The logotype was executed in a dark shade of red without any gradients.
2015 – Today
The visual identity of the Indian fashion house is bold, confident and elegant. Its logo, composed of a wordmark and a delicate emblem, is executed in one color, creating a sense of a single organism.
The soft burgundy color is the main in the company’s palette. It adds luxury and sophistication to the logo and shows the fashion retailer as a professional and trustworthy, evoking a sense of care and love.
The Biba emblem is a stylized image of a flower, composed of six equal curved lines, resembling elongated petals. The flower represents delicacy and finesse of the ethnic fashion and shows the essence of the oriental beauty.
Font
The wordmark in all capital letters is executed in a sleek bold sans-serif typeface, which is close to Bologna Regular font, but slightly modified — the bottom part of both letters “B” is extended, which makes the inscription more balanced and complete.
The nameplate of the fashion brand is solid and modern, yet has everything to be actually for many more years — a neat and clear silhouette, bold smooth lines and solidness.
Review
Biba is an online retailer of exclusive ethnic wear for women of different ages. The company’s catalog includes Indian kurtas and dresses along with suit sets and a wide range of authentic jewelry.
Being not only a retailer but also a manufacturer of fashion items, the company has an opportunity to offer the best prices on its garments and keep its outlet section assortment constantly updating.
The e-commerce platform delivers the orders internationally, using FEDEX service, and accepts payment via PayPal. However, the return policy of the company is very strict — it doesn’t accept returns and exchanges for international purchases.
