MikroTik Logo PNG
MikroTik is a European manufacturer of routers and wireless-network accessories, which was established in Latvia in 1996. Today the company distributes its products across the globe and has a yearly revenue of about 200 million EUR.
Meaning and history
MikroTik doesn’t seem to focus on preserving its brand heritage. The logos that it has had so far are dramatically different from one another. In a way, they reflect the company’s evolution from a startup to a manufacturer with the revenue of € 378.8 million (in 2022).
1996 – 2016
The first MikroTik wordmark looked amateurish but was legible and straightforward. There was the company’s name inside a circle, the site address, and the slogan describing what the brand does. It might seem that there are too many details, but this approach makes sense for a company that is only starting out and needs an explicit logo.
2016 – 2022
The logo of the Latvian computer-related company is delicate and modest. Composed of a wordmark in monochrome, it is sometimes placed on a gradient banner, which has a three-dimensional feel, but more often it is just black lettering in a white background, in some cases — dark gray.
The MikroTik wordmark is written in two styles, with the “Mikro” in a lightweight italicized sans-serif with clean delicate lines, and “Tik” in a bold custom font with extra thick and solid shapes.
The only graphical element of the MikroTik visual identity is the two arched lines re-placing the dot above the letter “I”, they are arched to the bottom and look like an antenna signal, representing the purpose of the company and its main product line — routers and receivers.
The black and white color palette of the brand’s visual identity adds a sense of pro-fessionalism and expertise, showing that for the company the quality of its product is the most important thing. The simple logotype, diluted by some bold and interesting element, is memorable and timeless due to the modesty and traditional approach to colors, and an experimental approach to shapes.
2022 – Today
The MikroTik logo was redrawn from scratch. The wordmark now features a sleek modern typeface. It is minimalistic, with very few details. Additionally, there’s an emblem now, a cube with a 3D effect. The shape inside resembles a stylized “m,” but it also can be an abstract depiction of one of the brand’s products.
