Kensington Logo PNG
Kensington is an American brand of hardware and mobile device accessories, which was founded in the 1980s in California. The brand is a part of ACCO and today it operates in more than 100 countries around the world.
Meaning and history
Kensington didn’t include an icon in its primary logo – it has always been just the wordmark. That’s because, when the logo is placed on the type of product Kensington manufactures, it might be difficult to figure out the details. However, the company has used pictorial elements to make the design more recognizable.
What is Kensington?
Kensington is a company that specializes in designing and manufacturing innovative computer accessories and peripherals. They offer a wide range of products including keyboards, mice, laptop locks, and docking stations, known for their high-quality and ergonomic designs.
1981 – 2002
The original logo features the name of the company in an all-caps sans. Although the glyphs have classic proportions and are highly legible, there’s a distinctive touch – the longer middle bar of the “E.” The color combination creates a warm mood, but most importantly, provides a decent contrast to enhance readability.
2002 – Today
The Kensington logo is simple and elegant. It’s wordmark in fine light serif sans is executed in black, which evokes the sense of professionalism and high-quality.
The wordmark is the only element of the brand’s logo and has a small detail, that makes it more vivid and playful. The letters “G” and “T” Inter raving point is transparent, which makes the two letters forms unique.
The Kensington logo symbolizes brand’s values of innovation and research, its high standards of development and its customer in the center.
