Hansa Logo PNG
Hansa is a Polish brand of household appliances, founded in the 1950s. The company has a huge experience in the industry, which was twice awarded in the world’s largest competitions (Red Dot Award winner in 2015 and Best of the Best Product Design Award in 2012).
Meaning and history
When it comes to visual brand identity, Hansa has played it safe so far. The design has been slightly updated over time, but without any abrupt movements and dramatic overhauls that could have affected the logo’s recognizability in the long run.
1997 – 2015
The rising sun emblem was the most distinctive element of the original logo. The sun was red and rising from the ocean – at least that’s the most obvious explanation of the combination of white and red lines in the lower part. The type was rather heavy, symbolizing Hansa appliances’ durability.
2015 – Today
The logo consists of a wordmark and a graphic icon on its left, with a “Haushaltgeräte” (“home appliances” in German) tagline.
The wordmark is executed in black modern typeface with bold confident letters, while tagline has finer and more elegant lines.
The icon is a square, composed of four solid red dots. Each dot symbolizes one of the brand’s four values: a sophisticated design of company’s appliances, high quality level of Hansa, a wide range of manufactured products, traditions and stability of the brand.
The Hansa logo is modern and confident, showing what is important for the brand, yet being a good example of contemporary design.
