Gorenje Logo PNG
Gorenje is a renowned home appliance manufacturer founded in Slovenia. With a strong commitment to quality and innovation, it offers a wide range of products for households worldwide. Gorenje is owned by Hisense, a Chinese multinational company. Gorenje operates globally, catering to customers in various countries and regions.
Meaning and history
The logo has gone through several notable updates. It was typically a wordmark, but at points, there was an attempt to include pictorial elements. Some of the versions were not perfectly legible, but in the end, the company came to a transparent and unambiguous design.
What is Gorenje?
Gorenje is a Slovenian multinational home appliance manufacturer. They specialize in producing a wide range of high-quality kitchen appliances and household products for both domestic and commercial use.
1954 – 1963
The original design seemed to have been inspired by a kind of flash when the flame lights up. Such images were conveyed by the sharp shape formed by the extended end of the “e.” The angular shapes in this part of the design are in contrast with the more rounded flame-inspired glyph.
1963 – 1971
The design has a digital touch perfectly reflecting the brand’s innovative approach. Each glyph seems to flow into the following one. Due to it, a dynamic effect is created, as if the letters were in motion. Yet, there’s a legibility issue, especially where the “r” merges with the “e.”
1971 – 1977
The company supplemented the wordmark with a triangular emblem. Its sharp edges are reminiscent of the original logo, but other than that, it doesn’t seem to convey a clear message. Also, the wordmark has grown smaller as it had to share space with the emblem. This only worsened the problems with readability.
1977 – Today
The Gorenje logo is a modest and laconic wordmark with a tagline. The nameplate in all lowercase letters is executed in classic bold sans serif font with the use of soft gray color. It is elegant and confident. The color accent of the Gorenje logo is its tagline. Handwritten stylized “Life simplified” brand’s statement is executed in turquoise green, which is a perfect match with the gray of the wordmark. The Gorenje logo perfectly reflects its statement. Simplicity in forms and colors of the emblem compliment the traditional approach to company’s products manufacturing.
The brand was named after the village, where it was established, and it is strongly connected to its roots.
