Genius Logo PNG
Genius is a famous Taiwanese brand of computer peripherals manufacturer, established in 1985. The company created its first computer mouse in the same year and since that it expanded and became one of the world’s leading companies.
Meaning and history
The Genius logo has evolved from a very straightforward one to a design that conveys meaning in a subtle way. Over time, it lost all of its original cuteness but became sleeker, more serious, as well as more appropriate for a globally known brand.
1985 – 2001
Nothing says “a mouse” better than… a mouse. So, the authors of the first logo just drew a mouse. It was abstract, without many realistic details. Yet, the ears, the nose, the tail, and – especially – the whiskers left no doubt who the creature was. The design was highly distinctive, although it lacked the seriousness of its rivals.
2001 – Today
The Genius emblem is a “mouse arrow” in red, with a black dot above it, which makes it look like an abstract moving person silhouette.
The dot is taken from the “i” of the wordmark, while the arrow is a symbol of the brand’s most popular product, a computer mouse.
The moving arrow-human of the Genius logo symbolizes progress, energy and innovation. It looks friendly and funny but at the same time shows the brand’s principles and values.
Color and font
The bright emblem of the logo is balanced by a bold and classic italicized serif sans font of the wordmark. It is elegant and sleek.
The black color of the lettering adds sophistication and confidence to the logo, while the red of the emblem evokes a sense of warmth and positive energy.
The red and black color combination reflects the brand’s strength and authority, it’s expertise and professionalism.
