Fuji Electric Logo PNG
Fuji Electric is a brand of electrical control devices manufacturer. The company was established in 1953 in Japan as an alliance between Japanese Furukawa Electric Co., Ltd. and German Siemens AG.
Meaning and history
We can’t say that the history of the Fuji Electric logo has been that smooth. It’s more like a succession of pretty different designs than an evolution of one and the same logo.
And yet, the current logo does allude to the earlier ones. You can spot it in the circular “e,” echoing the original roundel, and the “f,” which is very much like that from the 1978 version.
1923 – 1978
The original circle-based logo looks more like a currency icon than an efficient visual brand identity. Probably the company’s financial success made up for some problems with the logo design. Also, it was neutral enough to work irrespective of the location, which was great for a business with worldwide ambitions.
1978 – 2002
The wordmark now represented the company unambiguously. It also has a distinctive style. For instance, you can spot the recurrent element repeated in the “U,” “J,” and “L.” It’s like some kind of snake standing on its tail before attacking.
2002 – Today
The Fuji Electric logo is a two letter wordmark “FE” in bold smooth typeface. The blue color of the lettering looks bright and confident on a white background and reflects the brand’s innovative approach and strength.
The tagline of the logo is the brand’s statement “Innovating Energy Technology” and is executed in classic serif font using blue for “Innovating”, which is the most important characteristic of the brand, and black for “Energy Technology”.
