Fagor Logo

Fagor LogoFagor Logo PNG

Fagor is a Spanish brand of major appliance manufacturer, founded in 1956 in Mondragon, Basque Country. Today the brand is a part of ONNERA Group and takes the leading position in the Spanish appliance market.

Meaning and history

Fagor Logo history

Although the logo of Fagor has evolved over time, you can notice that the designers made a conscious effort to preserve some of the visual heritage. The most notable evidence is, of course, the red color that has survived since the original logo. There are recurrent shapes, too.

What is Fagor?
Fagor is a European domestic appliances producing company, which was founded in 1956, and by today has grown into one of the largest manufacturers in Spain in its segment. The company from Basque Country successfully operates all over the globe.

1956 – 1959

Fagor Logo 1956

The distinctive feature of the Fagor visual brand identity is the combination of two horizontal lines. And you can already see these lines on their first logo. Here, they are long and thin. The top line is formed by the upper bar of the “F.” The lower line is the extended end of the “R.”

1959 – 1970

Fagor Logo 1959

The glyphs have grown bolder. The two horizontal lines are also bolder and now have the same thickness as all the glyphs. The shape became closer to the rectangle. It seems more natural, given the way the wordmark looks. The “F” got a middle bar. That’s definitely a change for the better, as in the previous version, the glyph looked more like “T.”

1962 – 1970

Fagor Logo 1962

During this period, the wordmark was often paired with a rooster emblem. The rooster is probably used because it’s a domesticated bird, so in a way, it echoes the fact that Fagor is a home appliance brand. To emphasize this theme, the designers added a white cap, similar to those chefs wear, and a spoon with a fork.

Yet, we must acknowledge the creature still looks somewhat free-spirited and doesn’t really convey the idea of home and coziness. This might have been the reason why the company didn’t make it the center of its visual brand identity in the long run.

1970 – 1985

Fagor Logo 1970

The type became by far sleeker and better legible. It looked modern and minimalistic. Yet, because of this update, the design sacrificed its characteristic and recognizable style. The fact that the basic shape and color remained unchanged didn’t help – it wasn’t enough to create a distinctive design.

1985 – 2022

Fagor Logo 1985

The Fagor logo is eye-catching and strong due to its color palette and straight clean lines.

White sans serif lettering on a black background is accompanied by the recognizable Fagor emblem.

The emblem is a red circle with two cut-out lines, resembling the “F” bars. It adds movement and dynamics to the logo.

The classic monochrome plus red color scheme symbolizes brand’s power and confidence. Fagor is one of the largest European appliance companies and its logo is a statement of brand’s quality and rich heritage.

2022 – Today

Fagor Logo

It looks like this time the designers aimed to reflect the brand’s heritage better. At least that’s what seems to have inspired the two white bars inside the red roundel – their roots can be traced to the company’s earliest logo, and they are still preserved in the current one. The wordmark has grown lighter and sleeker.

Font and color

Logo Fagor

The Fagor badge is composed of two very strong elements, which can perfectly represent the company together or separately. The heavy black lettering in the uppercase is set in a modern and solid sans-serif typeface, which was designed specifically for the company, but has some resemblance with such fonts as Eastman Grotesque Heavy and Tafel Sans BC Black.

As for the color palette of the Fagor visual identity, it is based on the two most powerful colors in the spectrum — black and red. The solidness and seriousness of the black inscription are enhanced and elevated by the passionate and energetic shade of red, and two white stripes over the red circle (which in some cases turn black, with the wordmark written in white and placed on a black background) add light and the sense of motion and speed.

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