Clatronic Logo PNG
Clatronic is a German brand of family owned manufacturer of domestic appliances and consumer electronics. It was founded in 1982 and today it is a well-known company which operates all over the Europe.
Meaning and history
Clatronic was founded by the Claßen family in 1982 as a family-owned business in Kempen, Germany. The name “Cla” reflects the founders’ surname, paired with “tronic” to emphasize its focus on electronics.
The company quickly became a prominent importer and distributor of small and large electrical appliances, offering over 1,000 products under brands like Clatronic, Bomann, and AEG. It gained recognition across Europe for affordable, quality household items like toasters, kettles, and vacuum cleaners, with a manufacturing strategy centered on cost-effective production in Asia.
Today, Clatronic International GmbH remains headquartered in Kempen, employing around 100 staff in Germany. While its market share has declined due to competition, it retains brand recognition in Europe, generating annual revenues in the tens of millions of Euros.
1982 – Today
The Clatronic brand’s name is associated with clarity and technology. The company’s logo is a good reflection of it. Custom bold typeface of its nameplate is accompanied by the brand’s emblem.
Clean geometric lines of the logo evokes sense of light and innovation. The nameplate is divided in two parts by the use of different boldness font. The thick letters “CLA” are followed by futuristic, fine and almost transparent “TRONIC”.
The brand’s emblem is also a perfect symbol of brand’s technological quality values. It is a square-framed abbreviation of the brand’s name, “CTC”, with the letter “T” vertically separated in two equal parts.
The monochrome palette adds strength and power to the brand’s identity and evokes the sense of trust and reliability.
