Clarion Logo PNG
Clarion is a brand of Japanese vehicle audio and navigation device manufacturer, founded in 1940 in Tokyo. The brand was originally named Hakusan Wireless Electric Company and was the first to launch a car radio in Japan.
Meaning and history
Clarion is one of the few companies with a long history that has managed to preserve the core of its logo virtually intact. That’s partly due to the timeless design of its original wordmark, which has a modern edge and looks contemporary despite having been created over 85 years ago.
What is Clarion?
Clarion is a Japanese company that specializes in manufacturing automotive electronics, including car audio and navigation systems. They are known for producing high-quality audio equipment and innovative technologies for the automotive industry.
1940 – 2012
The customized typeface of the original wordmark featured distinctive “a,” “r,” and “n.” Each had an unusual asymmetric curve that somehow echoed the roundel emblem. The emblem depicted the way sound waves spread in the air.
2012 – 20??
The emblem is gone, and there seems to be a couple of slight alterations in the font’s weight. Also, a gray gradient appeared, which creates an impression that the logo is made of metal. Other than that, the wordmark remains highly recognizable.
20?? – Today
The palette was updated. Now, it features a shade of blue that is neither bright nor muted. It catches your eye without being too noisy. The shape of the letters is mostly unchanged. The shape of the tops of the glyphs brings to mind a traditional sound wave visualizer.
