Ardo Logo PNG
Ardo is an Italian brand of household appliance manufacturer. It was founded in the 1970s in Fabiano. The brand is a part of Merloni group, which is one of the leaders of the European domestic appliance market.
Meaning and history
Ardo, an Italian brand specializing in household appliances, was founded in 1968 by Aristide Merloni in Fabriano, Italy. Initially focusing on gas stoves and ovens, the company expanded its product line to include refrigerators, freezers, washing machines, and dishwashers. Ardo’s commitment to environmentally friendly and energy-efficient appliances is evident, with many of its refrigerators and freezers achieving European energy efficiency ratings of A+ and A++.
Throughout its history, Ardo has been recognized for its Italian design aesthetics and innovative features across its product range. The company’s dedication to sustainability is reflected in the low noise and vibration levels of its appliances. While primarily serving the Italian market, Ardo has also extended its reach to various regions, including Europe, Asia, Africa, and the Middle East.
Today, Ardo continues to be a reputable name in the home appliance industry, known for producing reliable and eco-friendly products at affordable prices. The company employs over 500 people in its Italian facilities and headquarters, with additional staff in its French and Polish offices. Despite not matching the scale of industry giants like Whirlpool or Electrolux, Ardo maintains a solid reputation for quality and sustainability in its offerings.
What is Ardo?
Ardo is the name of an Italian brand, engaged in the production of household appliances. The company was established in the 1970s, and today is owned by one of the European leaders in this segment, Merloni Group.
1968 – Today
The Ardo logo is stylish and confident. It’s dark gray background reflects strength, masculinity and stability.
The custom typeface of the wordmark adds element of unique design to the logo due to execution of “the legs” of the letter “R”.
The wordmark on the logo is accompanied by the brand’s emblem and a “Well done” tagline, executed in fine straight sans serif.
The emblem is an open letter “O” with a pointed top. It is executed in light gray, and balanced the logo’s color scheme, making the contrast between white wordmark and gray background smooth.
Font and Color
The stable uppercase lettering from the primary Ardo logo is set in a modern and elegant sans-serif typeface with bold lines and clean contours of the characters. The closest fonts to the one, used in this insignia are the iconic Helvetica Bold or Swiss 721 Std Bold.
As for the color palette of the Ardo visual identity, it is set in the Italian National flag tricolor, composed of green, white, red, and black for the lettering. The scheme of the emblem represents the patriotic spirit of the company, while the plain black inscription balances it and adds professionalism and stability to the composition.
