Airwell Logo PNG
Airwell is a French company, that specializes in producing air conditioning systems. It was founded in 1947 and was mainly dedicated to European and African markets. The main plant of the company is in Tillieres-sur-Avre, France, the brand also owns production facilities in Shenzhen, China.
Meaning and history
“Fresh,” “cool,” and “moving fast” are some of the concepts that the Airwell logo conjures up. It’s like an invigorating stream of chilly air blowing from an air conditioner. The effect is partly due to the color and partly due to the font shape.
What is Airwell?
Airwell is the name of a European company, engaged in the production of air conditioning systems. The company was established in France at the end of the 1940s, and today has its production facilities not only in its country but also in China, which makes international distribution easier.
???? – 2007
The Airwell logo is simple yet contemporary. The only element of the logo is the brand’s wordmark, executed in Italicized bold serif.
The typeface of the wordmark’s creates a feeling of an airflow, which perfectly represents the brand’s market segment.
The choice of the color is also very traditional for the industry — bright blue. This is also one of the color of the French tricolor, and the company’s home is France.
The Airwell logo is bold and confident, showing the consumers what the brand is about and creates a sense of trust and loyalty.
2007 – Today
The core of the design remained the same, but the logo was slightly updated. The color is still cool blue but looks more refined due to the grayish admixture. The thickest lines on the letters lost some of their weight, and now the glyphs are more even in terms of thickness.
Font and Color
The custom italicized inscription from the primary Airwell badge is set in an interesting designer font, which evokes a slightly nostalgic feeling, but at the same time has something brutal in the straight lines and cuts of its characters. The font, used in this insignia, is something between the Continental Railway typeface, and Cabriolet Cabriolet.
As for the color palette of the Airwell visual identity, it is set in calm medium-blue, which evokes a sense of stability and trustworthiness, and shows the company as a fundamental and reliable one.
