Insta360 Logo PNG
Insta360 is a Chinese e-commerce platform, which was established in 2014. The company is specialized in creating and distributing innovative cameras. The e-store has two main offices — in China and California and sells its products in more than 100 countries worldwide, having a lot of fans among amateur photographers and Instagram bloggers.
Meaning and history
Insta360 was founded by JK Liu in 2015 in Shenzhen, China, after he met his co-founders at Nanjing University. Inspired by a concert, Liu aimed to create innovative 360-degree cameras.
The company achieved milestones like the Insta360 ONE X launch in 2018, partnerships with Leica, and NASA using its cameras for Mars mission streams, earning an Emmy. Its X4 camera was named a TIME Best Invention in 2024.
Today, Insta360 is a global leader in 360-degree and action cameras, with products sold in over 200 countries, a strong focus on AI innovation, and a reputation as a top consumer electronics brand.
2015 – Today
The visual identity of the progressive e-commerce company is bold and instantly recognizable. The logo, composed of a wordmark and an emblem, which is also a retailer’s icon, looks modern and sharp.
The color palette of the business’s visual identity is monochrome, but sometimes yellow color is added to the logo, and it adds dynamics and freshness to the overall picture.
The company’s emblem depicts a stylized picture of a camera lens, which is enclosed in a swirl-like circular frame, evoking a sense of movement and energy. The emblem is a perfect reflection of the retailer’s profile and essence.
The bold lines and strict color palette of the logo make it timeless and strong, representing a powerful and confident company, which offers only high-quality products and puts its customers in the center of the value system.
Font
The wordmark is executed in a bold modern sans-serif typeface, which is close to XXII Sinoz DSP Bold, but with modified lines, which are sleeker and softer.
The inscription evokes a sense of luxury and style, showing the progressive character of the company and its development and research in terms of creating new technologies and making them affordable to its customers.
Review
Insta360 is a privately owned IT company, which creates professional and amateur cameras, allowing photographers from all over the globe to share their happy moments.
As said in the company’s name, they produce 360-degrees cameras with the latest technologies since 2014. And their technological breakthrough made them extremely popular worldwide. Today the company offers a range of cameras including 4 types of action cams, four different 3d models, along with professional VR cameras and accessories.
The web store accepts various payment methods and provides its customers with 24/7 online support. The delivery service is available in more than 100 countries across the globe. The company also offers wholesale deals for those who want to become their official representative.
