Carla Braccialini and her husband Roberto founded the brand in 1954 in Florence, Italy. Today, the leather accessories company works in forty countries.
Meaning and history
One of the most unusual and interesting Italian brands in the fashion world, Braccialini, was founded in Florence in 1954 by a designer named Carla Braccialini and her husband Roberto. The couple originally produced cute little straw handbags decorated with leather appliqués.
After the death of her husband in 1976, Carla Braccialini had to take control of the brand. She completely immersed herself in the work and significantly changed the concept of Braccialini, starting to use new materials before the production of her handbags: high-quality leather, bright fabrics, and even semi-precious stones. A little later Carla began to experiment with the form. And that is what became the trademark of the brand. Braccialini became known first of all for its bags in the shape of cars, fish, birds, shoes, etc.
Another important event happened to the Braccialini brand in 1987, when they started their collaboration with iconic British designer Vivienne Westwood. This is how an urban accessories collection called Metrocity came into being, bringing the brand to the attention of millions.
Over the years, the Braccialini brand has reached the heights in the world of fashion. Today the bags of this brand can be found in expensive shopping centers, and famous boutiques around the world, as well as in the hands of Hollywood stars. Braccialini bags, made by hand and produced in small editions, often become objects of collecting. However, the company is focused on a wide audience, and therefore they have a more democratic line – Tua by Braccialini, bags from which can afford not only the chosen ones.
What is Braccialini?
Braccialini is an Italian company renowned for its luxury fashion accessories, particularly handbags. With a rich heritage spanning over six decades, Braccialini combines traditional craftsmanship with innovative designs to create unique and vibrant pieces. The brand is known for its whimsical and artistic approach, showcasing intricate details and high-quality materials in their collections.
???? – 2022
The brand’s emblem looks somewhat unusual for a fashion house logo. To begin with, it is not just black-and-white, like a typical fashion house logo. Also, it has a rather detailed emblem, while most competitors either have a very minimalist symbol (like the Chanel logo) or have no symbol at all, just a wordmark.
The red rose on the Braccialini logo is said to have been inspired by Carla’s love for flowers. The rose looks pretty abstract. Below, the lettering “Braccialini” can be seen. The rounded shape of the glyphs rhymes with the soft curves of the rose.
2022 – Today
The redesign of 2022 has kept the typeface from the previous version, but not for all of the characters. The lettering was rewritten in the title case, with a large stylized “B”, written with an inclination to the right and an elongated arched tail, contouring the left vertical bar. The red emblem was completely removed from the Braccialini badge, but another element was brought in — a classy uppercase tagline, which adds sharpness and stability to the composition.